Have You Tried Postcard Marketing?
What’s Postcard Marketing?
Whether you have an established business or it is brand new, you are going to want to consider the use of postcard marketing in order to step it up a notch.
To help you understand why this might be a great option for you, you will want to check out the following points.
Sending postcards is a very affordable way to advertise your company and the products or services that you offer. Instead of buying printer paper, ink, envelopes, and stamps, you will simply order postcards.
You can purchase them so that they are already stamped or you can later stamp them yourself. With the postcards being the most affordable option, you will be able to send more postcards out.
This means you will be able to reach the most amount of people.
It is New
Not everyone gets a lot of postcards in the mail so it is likely to get a lot of attention. It sticks out from the other mail that they get.
Easy To Hold On To
When someone gets an advertisement that interests them, they might want to hold onto it.
If it is like every other piece of mail that they get, it is likely to get lost in the mix with everything else and it will eventually get thrown out with the trash.
However, with a postcard, it seems as though it is much more likely to be put under a magnet on the refrigerator or pinned to a bulletin board.
Find the Best Company
When you are purchasing your postcard advertisements, you will want to make sure that you are using the best possible company.
After all, if you end up with a poor quality postcard, there is a good chance that it will affect the outlook on your company and what you stand for.
So now that you know a little more about postcard marketing, you will want to make sure that you are giving it a try. This way, you will get much more business and will have a bigger bank account before you know it.
Postcard Marketing may seem like a risk or an odd choice
Sure, we don’t really send postcards anymore. But postcard marketing is actually still a thing, and it is really effective. It is in fact one of the best ways to bring targeted buyers to show interest in your company.
You can actually send them to people you believe would be interested in your products, and it is often easier to get someone’s attention through real life scenarios than the Internet.
Here are a few reasons why you should use postcard marketing:
1. You can make your postcard look like it is not an advertisement. When people see a pop-up ad online, they click out of it immediately. With physical mail, they will throw it away. But if you do some reworking and make your postcard look like it is not an ad, you might actually gain their attention and trust. One of the best methods of doing this is to design your card as if it were being sent to a friend.
But if you do some reworking and make your postcard look like it is not an ad, you might actually gain their attention and trust. One of the best methods of doing this is to design your card as if it were being sent to a friend.
You can start off with font that is similar to handwriting, and say “Hey there” as the first phrase of the message. Anything you can do to make it look like the postcard is sent from a real, live person is the best method.
You can even hand write it yourself.
2. You can get them intrigued. The whole point of the postcard is to get people interested in your company.
You can list some special deals that your company is offering at the moment, and make sure they know that these are limited time deals.
For instance, if you’re a mortgage broker, you can say “From now until the end of August, you can get a $500k loan with just 1% down.” These deals you list must be truly good deals, ones that they don’t see all the time.
3. Get a simple URL and put it on that postcard so they can get more information easily. This will increase visits to your webpage and likely will get people even more interested.
Once you can get them onto your site, you’ll see that they are likely to turn into customers. Just make sure that URL is easy to remember, like YourMortgageBroker.com or WoodenShoes.com.
Using Postcard Marketing
When trying to come up with a marketing strategy you have several options to consider. However, you, of course, cannot go with all of them. You have to sit down and see which one you will get the most out of them.
In order to do that, you first have to know who your target audience is. If you have a large diversity of audience, then you might go with a marketing technique that can reach everyone.
Simple and Low-Cost Option
Postcards are a tried and true method of advertising. Nowadays, it is not as popular as it used to be due to everyone is turning to social media for their advertising.
Therefore, you can get these postcards at a low cost. Postcard companies now offer a complete digital set up. You can visit their website and create your one of a kind postcard and they can even ship it for you.
Making this one of the simplest marketing strategies.
Reach Anti-Internet Clients
Though a lot of people are using the internet and social media, not everyone is.
When you use postcard marketing, you can reach those who are not online. This often works best if you run a small local company, or offer a service that uses the mailing system.
They Are Fun
Bills, bills, bills, that is what people expect when they open their mailbox. Surprise them with something bright, fun, colorful, and savings offering.
Postcards can be a great part of your marketing as long as you make them fun and interesting. Humans love something that is going to catch their eye.
This means keep the graphics you use bright and cheerful, but make them productive as well. Offer deals, promote sales, the possibilities are endless.
Postcards offer many benefits. If you want to step back from the new school social media and go back to the tried and true methods of a more personal postcard method, now is the time.
Why You Should Start A Digital Publishing Company
For those of us with an entrepreneurial spirit, we are always thinking of ways to make money.
Sometimes we are looking for a way out of our current career or business, and other times we are looking for a viable side job so we can work for ourselves to achieve our own dreams.
When considering a new business idea, it’s most beneficial to have a home based company because of its flexibility, low start-up costs, little overhead, and high profit margins.
Although Internet businesses all seem to offer these benefits, they don’t. Even if you decide to do web hosting, you have to pay for domains which can get expensive, so your start-up costs are high.
That’s why, if you are a naturally creative and motivated person, digital publishing is a great company to start online.
Digital publishing is a broad industry, so it gives lots of room for people to specialize and presents a lot of opportunity for work.
At its core, digital publishing is meant to connect people and business through online design and communication.
Basically, a digital publishing company takes written material, creatively and cleverly designs and presents this material and distributes it to the world.
For example, a digital publishing company creates blogs, newsletters, advertisements, company reports, online scrapbooks, magazines, libraries, catalogs, and other media.
In a time of growing social media and networking popularity, there is no need to physically print materials anymore. Everything is accessible via a smart phone or tablet.
When consumers are interested in a product, they do a quick web search to find their answers.
Digital publishing companies save money by not printing out physical materials, but also increase business by having web materials readily accessible for anyone who is looking for it.
For example, it’s is now commonplace for businesses to have digital coupons that are sent through text and e-mail.
Because smart phones are so universal, digital publishing companies are catching on to the importance of apps to do couponing and show exclusive deals for businesses.
As a digital publisher, you can process information in real-time online via apps or the Internet and have products delivered instantly to clients and customers.
Digital technology is a broad spectrum that includes anything from websites to social networking to downloadable material. That’s why digital publishing is a lucrative business.
You can virtually start anywhere as long as you have the skill and the natural talent.
How To Achieve Postcard Marketing Success
With a majority of advertising efforts directed toward digital platforms, it’s easy to dismiss the postcard.
However, this simple, tried-and-true method remains one of the top ways to increase your brand awareness and gain new customers.
It is a low cost way to reach a high number of consumers, and people are responding to them in higher numbers than ever before.
This “anti-digital” marketing tool is actually more effective in today’s modern world where people are inundated with electronic ads.
Implementing a postcard mailing campaign is a tool that can greatly impact your bottom line–if it is done correctly, that is. Read on to learn a few tips on how to best roll out this marketing strategy. Here’s an example of massive success with it.
1. Think Big
Craft a postcard with a message that matters. It should encapsulate the values your company wants to convey.
Translating your company’s big picture ideas onto a postcard is not a simple feat, but a generic message simply will not motivate anyone to become your loyal customer.
2. Make it Pretty
Remember, people will receive your postcard along with many other deliverables from many other companies. Make sure yours stands out from the crowd. Use eye-pleasing colors, large graphics, and stylish design.
3. Aim for Concision
Your call to action must be clear and simple, and each word you use must be well-chosen. Postcards are a small piece of paper and only so many words will fit on one.
Not only that, but it’s not likely that a reader will sit and analyze each word printed on a mailed advertisement. You’ll have only a few have only a few moments in which their attention is yours.
Be sure that they’ll receive an intriguing and understandable message in that timespan.
4. Add Pressure
Postcards work best when there is some sort of deadline for your promotion. People are more likely to respond when a coupon has an expiration date or the deal is ending soon. Use this to your advantage.
5. Switch Up the Strategy
Postcards can deliver many messages. They can be reminders, promotions, announcements, tickets, coupons, gift certificates, and pretty much anything else you can print on a small rectangle.
Think outside of the box each time you develop a new deliverable to offer something new to your customers.
In short, postcard marketing is a classic, valuable tool that should be a part of every company’s advertising campaign.
Follow the tips above + MarketHero to make it a massive success.